KCOM SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 467
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SWOT Analysis of KCOM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KCOM

Parent Company

KCOM Group (earlier Kingston Communications)

Category

Telecommunications

Sector

Telecommunications

Tagline/ Slogan

Delivering digital transformation

USP

Proud history that dates back to more than a 100 years

STP

Segment

Retail and Wholesale telecommunications services, Broadband and internet services & mobile service

Target Group

Local residents and businesses with Internet and telephony services

Positioning

Positioned as an organization with a strategic vision to passionately pursue better ways to connect people and to deliver inspiring customer experiences.

SWOT Analysis

Strengths

1. Certified metering and billing approval.
2. Has a history of about a century with its origin dating back to 1882
3. Capability to help you achieve your business objectives through innovative communication solutions.
4. Revenues are strong which giving it stability

5.Excellent customer satisfaction

6. Strong workforce of close to 2000 people

7. Sponsorship of football clubs in UK adds to brand visibility

Weaknesses

1. No much international presence.
2. Intense competition from telecom majors means less market share

Opportunities

1. Constant growth in Telecommunications Services sector

2. It is almost a monopoly in the Hull region

3. Expansion in Other Regions

4. Innovative and better technology

Threats

1. Disruption of Services Due to Uncontrollable Events

2. Regulations and Licenses

3. Volatile revenues because of competitive Pressure

Competition

Competitors

1. T-Mobile International AG

2. BT Group PLC

3. Cable & Wireless Communications PLC

4. Castleton Technology PLC

5. Vodafone Limited




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