JT (Jersey Telecom) SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 392
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SWOT Analysis of JT (Jersey Telecom) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JT

Parent Company

Jersey Telecom group Ltd

Category

Telecommunications

Sector

Telecommunications

Tagline/ Slogan

Joining people together

USP

Unparalleled customer support

STP

Segment

Fixed-line telephony, Mobile telephony, Internet access, Data center services

Target Group

Global consumers and business enterprises

Positioning

Positioned as having 120 years’ experience in telecommunications

SWOT Analysis

Strengths

1. Innovative products
2. A full suite of products including the Channel Islands fastest mobile broadband and fibre-optic broadband solutions to landline and mobile telephone services.
3. Personalized business solutions
4. Superior customer service

Weaknesses

1. Not very active globally
2. Having built a good customer relationship, it relies heavily on the current sales-force

Opportunities

1. Roll-out of its 4G network
2. Increasing purchasing power for people with the increase in household incomes
3. Rapidly evolving market with new opportunities for growth

Threats

1. Very turbulent market with high competition
2. Variance in global economic conditions
3. Obtaining license might take time

Competition

Competitors

1. Airtel

2. Sure
3. Newtel
4. CW


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