Manx Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 397
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SWOT Analysis of Manx Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manx Telecom

Parent Company

HgCapital / CPS Partners

Category

Telecommunications

Sector

Telecommunications

Tagline/ Slogan

-

USP

Serving the Isle of Man

STP

Segment

portfolio of telecommunications products and services, IT and managed solutions & “Smart SIM” solutions

Target Group

Consumers, businesses, and the public sector.

Positioning

Provides super speed 4G dedicatedly for the Isle of Man Island

SWOT Analysis

Strengths

1. Excellent customer service

2. Good sales team

3. Cutting edge, high performing technology

4. Strong brand equity in the Isle of Man island

5. It has excellence in services like Telecommunications and Internet Service Provider

Weaknesses

1. No good international presence and limited reach

2. Haven’t established themselves in the emerging economies

Opportunities

1. Expanding market and strong growth potential
2. Technological innovations

3. Rapid adoption of 4G networks
3. Rising income levels

Threats

1. Growing competition & reduced profitability

2. Increase in government regulations

3. Sluggish economy

Competition

Competitors

1.BlueWave Communications

2.Sure

3.Wi-Manx

4. Domicilium

5. Manx Computer Bureau



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