Openreach SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 318
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SWOT Analysis of Openreach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Openreach

Parent Company

BT Group

Category

Infrastructure

Sector

Telecommunications

Tagline/ Slogan

-

USP

Subsidiary of BT group

STP

Segment

Telecom

Target Group

All telecommunications companies

Positioning

Telecommunications infrastructure provider connecting MDF to end user

SWOT Analysis

Strengths

1. Subsidiary of BT group means strong backing

2. Deals with Ofcom & BT Group, means access to best technology

3. Signed a contract with ECI communications - largest

4. Specialist in fibre optic technology

5. Expert employees specializing in repairs, network breakdowns etc

Weaknesses

1. Need to provide in time service to a large service base

2. Operations are limited to the UK market, which is nearing saturation

Opportunities

1. Exploit foreign markets

2. Avenues to exploit internet markets and fibre cable technology

3. Scope for expansion is huge

Threats

1. Government regulatory policies

2. Low margins allowing new entrants

3. competitors exposing BT Groups unfair margins

Competition

Competitors

1. Vodafone

2. Talk talk

3. Sky

4. City fiber



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