US Cellular SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 707
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SWOT Analysis of US Cellular with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

US Cellular

Parent Company

US cellular

Category

Telecommunications

Sector

Telecom

Tagline/ Slogan

Believe in something Better

USP

High customer satisfaction to increase loyalty and retention

STP

Segment

Mobile phone users

Target Group

Middle class individuals

Positioning

Leveraging our understanding to create differentiated strategy

SWOT Analysis

Strengths

1. One of the largest wireless telecom network in US with 6500+ employees
2. Serves nearly 5 million customers across many states in US
3. Touts its service, having one of the highest customer retention rates among its competitors
4. Very strong customer satisfaction strategy

5. Very high brand loyalty

6. Strong advertising and marketing across the US

7. Sponsorship of many events and sports teams

Weaknesses

1.Not as well positioned in terms of infrastructure as compared to competitors
2.Intense competition from global and bigger players means limited market share

Opportunities

1.Expansion into newer markets
2.Increasing use of mobile phones
3.Promoting data plans

Threats

1.Intense competition can reduce business
2.Rural market preferring less expensive plans hurting profitability

3. Unfavorable market conditions can affect business

Competition

Competitors

1.Verizon
2.AT&T
3.Sprint



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