Qwest SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 331
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SWOT Analysis of Qwest with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qwest

Parent Company

Qwest

Category

Internet and telecom services

Sector

Telecom

Tagline/ Slogan

Spirit of Service

USP

Large American telecom carrier

STP

Segment

Internet, telephone and Television

Target Group

Individuals and corporates

Positioning

Ride the light

SWOT Analysis

Strengths

1. Large US telecom carrier with presence in many states
2. Operates in three segments, Wireline services, Wireless services and other services
3. Extremely capable network capacity

4. Unique products and strong financial positions

5. Online growth and market share leadership

6. Nearly 30,000 employees are a part of the organization

Weaknesses

1. Customer issues with alleged service disruptions & accounting faults is a concern

2. Intense competition means limited market share

Opportunities

1.Emerging markets and global expansion
2.Potential acquisitions of smaller wireless networks
3.Development of 4G network

Threats

1.increasing competition in wireless arena
2.emerging technologies and the threat of falling behind
3. Price competitions

Competition

Competitors

1.Comcast
2.Cox Communications

3. Vodafone



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