Spirent SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 348
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SWOT Analysis of Spirent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spirent

Parent Company

Spirent Communications PLC

Category

Telecommunications

Sector

Telecommunications

Tagline/ Slogan

Enabling innovation, making connections

USP

Leading provider of telecom technology

STP

Segment

Performance Analysis division and Service Assurance division

Target Group

Telecommunications equipment manufacturers and network service providers

Positioning

Positioned as a leading provider of technology solutions

SWOT Analysis

Strengths

1. Domestic market is large in the UK

2. Varied portfolio of services

3. Caters to 1,400 customers from locations spanning 10+ countries.

4. Good number of acquisitions

5. Listed on the London Stock Exchange shows its credibility

Weaknesses

1. Limited brand recognition

2. Too much competition means limited share

Opportunities

1. Growing economy is a good sign for future expansion

2. New products and services can be rolled out with changing technology.

3. Growing demand shows a huge potential

Threats

1. Increase in labor costs

2. Technological problems

3. Increasing rates of interest

4. Limited financial capital

Competition

Competitors

1. JDS Uniphase Corporation

2. Agilent Technologies, Inc.

3. Rohde & Schwarz GmbH & Co. KG



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