Ciena SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 467
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SWOT Analysis of Ciena with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ciena

Parent Company

Ciena Corporation

Category

Telecommunications equipment

Sector

Telecommunication

Tagline/ Slogan

The network specialist

USP

The company claims to provide future proof products

STP

Segment

Telecom Networking, Mobile telephony companies offering Voice, Video and Data Services

Target Group

Telecom service providers,cable operator, governments &  IT firms

Positioning

Pioneering innovation, high capacity transmission system

SWOT Analysis

Strengths

1.Robust top line growth
2. Strong R&D facility with over 5000+ employees
3. High focus on application centric environment
4.Provides on-demand cloud based services

5.High spending on customer inspired innovation

6.Acquired over many companies to diversify and serve more markets

Weaknesses

1.Low margins because of high number of suppliers
2. Additional resources needed to finance business

Opportunities

1. Expansion possibility through Strategic Alliances

2.Increasing usage of internet and focus on Smart Cities can increase revenues manifold
3.Increasing use of data intensive applications

Threats

1.Rapid changes in technology 
2. Weakness in the telecom market

3.The practice of purchasing inventory

Competition

Competitors

1. CISCO Systems
2. Alcatel Lucent
3. Telefon AB L M Ericsson



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