TalkTalk SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 877
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SWOT Analysis of TalkTalk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TalkTalk

Parent Company

Carphone Warehouse

Category

Service Provider

Sector

Telecommunication

Tagline/ Slogan

It's good to talk, but it's better to TalkTalk

USP

UK’s safest broadband connection

STP

Segment

People looking for safe, latest and value for money Telecommunication services

Target Group

Businesses and consumers having age group from 25 to 55

Positioning

One stop solution for all telecommunication needs

SWOT Analysis

Strengths

1. UK’s largest Next generation network covering almost all homes
2. Fastest growing TV services 
3. Their commitment to making UK a better place by their products and people
4. Continuous efforts to innovate their products

5. It has subsidiaries like Blinkbox, TalkTalk Business, TalkTalk Technology

6. It has specialized in services like TV, broadband, phone, and mobile services.

7. Good advertising and marketing through commercials and sponsorships

Weaknesses

1. Huge competition means restricted margins and fight for market share
2. Controversy regarding TalkTalk Ireland closure and resulting in job losses

Opportunities

1.Improving Brand image
2.To advertise their products honestly
3.Ensuring the safety of its consumers

Threats

1. People moving onto its competitors due to bad market image
2.Recent run ins with Ofcom could prove loss making in the long run
3.Ambush marketing by its competitors

Competition

Competitors

1.Virgin Media
2. BT
3. Sky PLC



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