Gooch & Housego SWOT Analysis, USP & Competitors

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SWOT Analysis of Gooch & Housego with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gooch & Housego

Parent Company

Gooch & Housego PLC

Category

Photonic technology business

Sector

Telecommunication

Tagline/ Slogan

Enabling Photonic Technologies

USP

Leader in Photonic Technology

STP

Segment

Government and Private firms looking for Photonic products

Target Group

Organizations across sectors looking for Photonic and optics solutions

Positioning

Leading experts in Photonic and optics technology

SWOT Analysis

Strengths

1. Traded on London Stock exchange 
2. Growth through acquisitions have strengthened its position
3. Good brand presence in the industry
4. Organic growth of its R&D section

5. Pioneer in Aerospace & Defense, Industrial, Life Sciences and Scientific Research sector

6. Strong operations in UK and USA

Weaknesses

1. Limited brand visibility and awareness 
2. Geographic reach is restricted as compared to global players

Opportunities

1. Space for Innovation in this area is immense
2.Expansion into markets like India and China
3.Strategic tie-ups for product development

Threats

1.Current struggle of Eurozone
2.Lack of funds to invest in R&D

3. Obsolete product offerings

Competition

Competitors

1.Corning Incorporated
2.3M company
3.Furukawa Electric Co. , Ltd.


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