Telecity Group SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 479
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SWOT Analysis of Telecity Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telecity Group

Parent Company

Telecity Group Plc

Category

Internet, Data Centre, Colocation

Sector

Telecommunication

Tagline/ Slogan

Where content meets connectivity

USP

Specialist in the design, build and management of highly connected, resilient and secure environments in which customers can house their telecoms, internet and IT infrastructure

STP

Segment

Data centres

Target Group

ISPs, application service providers, and data-centric telecommunication carriers, as well as enterprise clients

Positioning

Positioned as leading provider of premium carrier-neutral data centres, operating facilities in city locations across Europe

SWOT Analysis

Strengths

1. Present in all the prime city centre locations in Europe

2. High-quality infrastructure and service standards

3. Connectivity options and capacity to support their future growth..

4. Commitment to corporate social responsibility

5. Simple transparent and suitable products

6. A different approach to managing the customer relationship, tailored to non-standard customer needs.

Weaknesses

1.  Competition from telecom majors means limited brand awareness and low market share growth

2. Mainly targets the business segment and thus is subject to lot of vagaries depending on the economic conditions

Opportunities

1. Increasing per capita income which increases the purchasing power of the people

2. Constant growth in Telecommunications Services sector

3. Expansion opportunities in other countries.

4. Development of algorithm trial on responsible gambling

Threats

1. Disruption of Services Due to Uncontrollable Events

3. Volatile revenues because of competitive Pressure
3. Government regulations and unstable financial conditions

4. Difficulty in obtaining licenses

Competition

Competitors

1. Equinix

2. Interxion

3. Colt Group SA

4. BT Global Services Ltd

5. Level 3 Communications, Inc


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