MetroPCS SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 606
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SWOT Analysis of MetroPCS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MetroPCS

Parent Company

T-Mobile US, Inc

Category

Mobile service provider (Wireless phones)

Sector

Telecommunications

Tagline/ Slogan

We believe in the power of the period; Wireless for all

USP

Offers nationwide 4G services without any additional charges

STP

Segment

Middle class, upper middle class, Rich

Target Group

Professionals, Business persons , Students, Labours etc

Positioning

Phones for all , Plans for all

SWOT Analysis

Strengths

1. Barriers to market entry is high because of high setup cost, regulations etc.
2.Sales and distribution network is very strong
3. Experienced business units
4.The nationwide 4G LTE with no annual contract offer can increase the revenues

5. Covers over 300 million Americans coast-to-coast

6. Strong presence across US makes it a prominent brand

Weaknesses

1. The company had been criticized for lower speeds which impacted the brand

2. Intense competition means limited market share

Opportunities

1. Tap the fragmented areas as competition is low there and smaller companies lack the cost advantage that larger companies have

2.Expansion in tablets and other enhanced technologies

3. Market is maturing so entry into new markets

Threats

1.Low price & various schemes by competitors

2.A lot of substitutes available
3. Increased competition hurts subscriber growth

4. Heavy spending required to increase/sustain the market share in a mature market

Competition

Competitors

1. Leap Wireless
2. Boost Mobile
3.AT&T

4.Verizon



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