Posted in Telecom Service Providers, Total Reads: 522
SWOT Analysis of Monaco Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Xavier Neil & the Monaco Govt.
Main telecom provider in Monaco
Private Individuals, Corporate and Government Officials
Residents of Monaco
Provides all services at a standard price
1. Has monopoly over fixed telephone lines, internet service provider and television services 2. It has minority stakes in many upcoming countries 3. It provides in-flight connectivity via GSM and IP address 4. Spearheaded many initiatives for measuring electromagnetic field intensities to prove that it does not pose health risks 5.Has undergone transformations to create a new and younger identity with the help of a new logo and new visual identity
1. Limited geographic reach and small market share 2. No major operations in big and important economies
1. Africa is a big market and Monaco should try to consolidate their position there 2. Can leverage its position by offering package deals to its customers using mobile handsets only to retain market share in Monaco
1. Europe has become saturated and due to economic hardships faced, it will be difficult for Monaco Telecoms to recover 2. Afghanistan and African countries are not stable countries and difficult to operate in such conditions 3. With only limited staff and selling points, it has to depend on a stable economy for its sales
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