Monaco Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 415
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SWOT Analysis of Monaco Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monaco Telecom

Parent Company

Xavier Neil & the Monaco Govt.

Category

Service Provider

Sector

Telecom

Tagline/ Slogan

-

USP

Main telecom provider in Monaco

STP

Segment

Private Individuals, Corporate and Government Officials

Target Group

Residents of Monaco

Positioning

Provides all services at a standard price

SWOT Analysis

Strengths

1. Has monopoly over fixed telephone lines, internet service provider and television services
2. It has minority stakes in many upcoming countries 
3. It provides in-flight connectivity via GSM and IP address 
4. Spearheaded many initiatives for measuring electromagnetic field intensities to prove that it does not pose health risks
5.Has undergone transformations to create a new and younger identity with the help of a new logo and new visual identity

Weaknesses

1. Limited geographic reach and small market share
2. No major operations in big and important economies

Opportunities

1. Africa is a big market and Monaco should try to consolidate their position there
2. Can leverage its position by offering package deals to its customers using mobile handsets only to retain market share in Monaco

Threats

1. Europe has become saturated and due to economic hardships faced, it will be difficult for Monaco Telecoms to recover 
2. Afghanistan and African countries are not stable countries and difficult to operate in such conditions
3. With only limited staff and selling points, it has to depend on a stable economy for its sales

Competition

Competitors

1.Telenor

2.Vodafone

3.Orange



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