Posted in Telecom Service Providers, Total Reads: 456
SWOT Analysis of Jazztel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Service (Telephone, Internet, Telephony)
Listed on the Spanish Nuevo Mercado and is a part of IBEX 35 benchmark index
Spain and her territories
English speaking people in Spain and the middle class of Spain
Offering low-cost plans for landline & broadband services
1. Has over 1.2 million broadband clients in Spain & her territories 2. Gives good reception and quality service in major areas and other locations 3. Sales have increased manifold 4. Growth in sales mainly due to ADSL services 5. Have carried out numerous initiatives for CSR by dispatching economic aid
6. Good advertising and marketing activities for the brand
1.Active only in Spain and not in any major country 2.Limited geographic reach means limited market share & lower margins
1. Can start operations in major Spanish speaking countries 2.Roll out of 4G services help in capturing untapped market 3.For immediate growth, Jazztel should look to become a leading operator in Fiber optic network 4. Spain’s economy has a positive outlook in years to come
1.Saturation of service providers in Spain 2.If Spain’s economy goes into recession, Jazztel will lose out on major clients
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