Jazztel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 372
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SWOT Analysis of Jazztel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jazztel

Parent Company

Orange S.A.

Category

Service  (Telephone, Internet, Telephony)

Sector

Telecommunication

Tagline/ Slogan

Distribuider Autorizado

USP

Listed on the Spanish Nuevo Mercado and is a part of IBEX 35 benchmark index

STP

Segment

Spain and her territories

Target Group

English speaking people in Spain and the middle class of Spain

Positioning

Offering low-cost plans for landline & broadband services

SWOT Analysis

Strengths

1. Has over 1.2 million broadband clients in Spain & her territories
2. Gives good reception and quality service in major areas and other locations
3. Sales have increased manifold
4. Growth in sales mainly due to ADSL services
5. Have carried out numerous initiatives for CSR by dispatching economic aid

6. Good advertising and marketing activities for the brand

Weaknesses

1.Active only in Spain and not in any major country
2.Limited geographic reach means limited market share & lower margins

Opportunities

1. Can start operations in major Spanish speaking countries
2.Roll out of 4G services help in capturing untapped market
3.For immediate growth, Jazztel should look to become a leading operator in Fiber optic network 
4. Spain’s economy has a positive outlook in years to come

Threats

1.Saturation of service providers in Spain
2.If Spain’s economy goes into recession, Jazztel will lose out on major clients

Competition

Competitors

1.Telefonica
2.Vodafone



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