Posted in Telecom Service Providers, Total Reads: 819
SWOT Analysis of Sepura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Going further in critical communications
Specialized in TETRA (Terrestrial Trunked Radio) & DMR (Digital Mobile Radio)
Private and Public enterprises
Public transport sector, oil & gas sector, mining sector, military sector
Sub premium products
1. Designer and manufacturer of radio terminals, with an international network of partners supplying organizations in over 100 countries worldwide 2. Growing revenue shows primes for the organization 3. Strong demand in core markets, 188,000 radios shipped worldwide in 2014 up from 154,000 from last year 4. More than 1000 organizations use Sepura products 5.Expanded its total addressable market 6. CSR includes environmental initiatives,headline sponsor of the Cambridge United Community Trust for positively influencing over 10,000 children
1. Major part of revenues comes from government agencies and their payment depends upon various conditions, economic and political. Hence, accurate predictions about timings of future pay become difficult 2. Maintaining rapid growth can have negative impact on financial position
1. North America market is one of the fastest growing markets 2. Broadening product portfolio 3. Entering new product verticals
1. Strong competitions in markets where it operates 2. Technology change offers tremendous risk, no formula to predict how fast the huge developmental costs incurred can be mitigated 3. Due to outsourcing of the manufacturing process to other third parties, any failure on their part will lead to negative brand image
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