Sepura SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 681
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SWOT Analysis of Sepura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sepura

Parent Company

Sepura plc.

Category

Equipment

Sector

Telecommunications

Tagline/ Slogan

Going further in critical communications

USP

Specialized in TETRA (Terrestrial Trunked Radio) & DMR (Digital Mobile Radio)

STP

Segment

Private and Public enterprises

Target Group

Public transport sector, oil & gas sector, mining sector, military sector

Positioning

Sub premium products

SWOT Analysis

Strengths

1. Designer and manufacturer of radio terminals, with an international network of partners supplying organizations in over 100 countries worldwide
2. Growing revenue shows primes for the organization
3. Strong demand in core markets, 188,000 radios shipped worldwide in 2014 up from 154,000 from last year
4. More than 1000 organizations use Sepura products
5.Expanded its total addressable market
6. CSR includes environmental initiatives,headline sponsor of the Cambridge United Community Trust for positively influencing over 10,000 children

Weaknesses

1. Major part of revenues comes from government agencies and their payment depends upon various conditions, economic and political. Hence, accurate predictions about timings of future pay become difficult
2. Maintaining rapid growth can have negative impact on financial position

Opportunities

1. North America market is one of the fastest growing markets
2. Broadening product portfolio
3. Entering new product verticals

Threats

1.  Strong competitions in markets where it operates
2. Technology change offers tremendous risk, no formula to predict how fast the huge developmental costs incurred can be mitigated
3. Due to outsourcing of the manufacturing process to other third parties, any failure on their part will lead to negative brand image

Competition

Competitors

1.Dimetra

2.EADS

3.DAMM TetraFlex



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