AdEPT SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 545
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SWOT Analysis of AdEPT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AdEPT

Parent Company

AdEPT telecom plc.

Category

Services

Sector

Telecom

Tagline/ Slogan

Faces not numbers

USP

One of UK’s leading independent telecom service providers

STP

Segment

Businesses in the UK

Target Group

Small businesses

Positioning

Value for money service

SWOT Analysis

Strengths

1. Supports over 15,000 small, medium and large enterprises
2. Most of customers take multiple products
3. Consistent increase in revenue has improved its performances further
4. CSR includes carrying out corporate fundraiser for Demelza Children’s Hospice

5. Found in 1983, means a strong legacy in the industry

6. Adept is ISO 9001:2000 certified shows its high quality

Weaknesses

1. Highly fragmented market in the UK
2. No presence outside UK

Opportunities

1. Revenue generated from data eclipsing that of voice
2. Increase EBITDA by combining direct new businesses with value adding acquisitions
3. Cloud computing

Threats

1. Economic conditions in UK are recovering at a slow pace
2. Credit risk, Liquidity risk and competitor risk are the biggest threat to AdEPT

Competition

Competitors

1.GIffGaff

2.Lycamobile

3.Virgin Media UK



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