Posted in Telecom Service Providers, Total Reads: 572
SWOT Analysis of Arris with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Arris Group Inc.
High-speed data, video and telephony systems
Global innovator in IP, video and broadband technology
Customer premises equipment and network and cloud
Cable operators such as Comcast, Time Warner etc.
Innovative and reliable partner to deliver broadband services
1. Market leader in network and cloud solutions to deliver broadband and video services 2. High emphasis on Research and Development 3. Highly skilled and compact workforce (just 6000 employees in 30 countries)
4. 2000+ patents are already approved or are in the process of approval
5. ARRIS has a history of constant innovation, and has repeatedly changed how entertainment and communications are delivered
6. ARRIS is known for working closely with the customer to achieve high customer satisfaction and enables it to have high customer retention
7. Acquisition of companies have strengthened the company
1. Serves limited customers and highly dependent on them for revenues 2. Limited brand recognition amongst its peers
1. Strong growth outlook for global OTT market 2. Investment in new markets especially emerging markets like India, Africa etc.
3. Converged Cable Access Platform (CCAP) is growing at a fast pace and ARRIS is one of the companies that invested early in this technology
1. Telecommunication is a rapidly changing sector with newer innovations everyday 2. Loss in market share and declining profitability due to intense competition in Telecommunication sector
3. Recent probe initiated by US Anti-trust regulator to probe its merger with Pace PLC
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