Posted in Telecom Service Providers, Total Reads: 2809
SWOT Analysis of American Movil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
America Movil S.A.B. DE C.V. & Telmex
Mobile Service Provider
Leading Wireless Service Provider
Company with largest Infrastructure
Mobile & Landline, Broadband, Digital Television, IT & Network Services
Users of the above, including business units
High Speed Access, and Knowledge of the region
1. Market Presence and strong marketing 2. Expanding liquidity position and Strong Financials 3. Robust Research & Development 4. Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses 5. Has over 145,000 employees globally
1.Concentrated presence in Americas only 2.Extremely strong competition in the telecom sector
1.Growth of broadband, Pay TV and 3G 2.Latin American Mobile market 3.Growth in Telecommunication Services
1.Fluctuations in foreign exchange rates 2.Competitive pressure 3.Rapid Technological changes
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