China Mobile SWOT Analysis
China Mobile is one of the leading brands in the telecom service providers sector. China Mobile SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Mobile:
Quick Glance:
China Mobile Strengths
- One of the Top renowned brands worldwide
- Consistently made good profits
- Long list of acquisitions and consolidation
- Serves more customers than any other mobile supplier
- Has a strong employee base of over 140,000
- One of the largest mobile operators with over 650 million subscribers
Above are the strengths in the SWOT Analysis of China Mobile. The strengths of China Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Mobile Weaknesses
- Presence in China only and Not globally diversified like some other major brands
- Strict Government policies cause issues in operations
These were the weaknesses in the China Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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China Mobile Opportunities
- High rural presence and introduction of 3G
- Information services & transactions through the network
- Expansion in Asia through acquisitions like Paktel in Pakistan
Above we covered the opportunities in China Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.
China Mobile Threats
- Higher numbers of low-use, low-value customers
- Government Service obligations forcing it to provide unprofitable services
- Limited frequency allocation
The threats in the SWOT Analysis of China Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the China Mobile SWOT analysis.
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About China Mobile
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| China Mobile Overview | |
|---|---|
| Parent Company |
China Telecom (Hong Kong) Limited |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
G3, leading the new life of 3G times; M- Zone My Zone, my way |
| USP |
World’s largest digital mobile company & No. 1 Chinese provider |
| China Mobile STP | |
| Segmentation |
All mobile phone users especially rural audience |
| Target Market |
Rural Population, City users, Businessmen |
| Positioning |
All nation coverage with information services especially for the rural market |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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