Posted in Telecom Service Providers, Total Reads: 3069
SWOT Analysis of China Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Telecom (Hong Kong) Limited
Mobile Service Provider
G3, leading the new life of 3G times; M- Zone My Zone, my way
World’s largest digital mobile company & No. 1 Chinese provider
All mobile phone users especially rural audience
Rural Population, City users, Businessmen
All nation coverage with information services especially for the rural market
1. One of the Top renowned brands worldwide 2. Consistently made good profits 3. Long list of acquisitions and consolidation 4. Serves more customers than any other mobile supplier 5. Has a strong employee base of over 140,000 6. One of the largest mobile operators with over 650 million subscribers
1. Presence in China only and Not globally diversified like some other major brands 2. Strict Government policies cause issues in operations
1. High rural presence and introduction of 3G 2. Information services & transactions through the network 3. Expansion in Asia through acquisitions like Paktel in Pakistan
1. Higher numbers of low-use, low-value customers 2. Government Service obligations forcing it to provide unprofitable services 3. Limited frequency allocation
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