Telefonica SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3718
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SWOT Analysis of Telefonica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telefonica

Parent Company

Compañía Telefónica Nacional de España

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Anticipating the future to transform the present

USP

Integrated operator providing communication, information & entertainment solutions

STP

Segment

All mobile phone users

Target Group

Users of fixed lines, mobiles, internet services & digital television

Positioning

Creating value through new pathways globally

SWOT Analysis

Strengths

1. Significant Market position
2. Focus on R & D with an employee base of over 280,000
3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China
4. Strong growth and financials
5. A major sponsor in many sporting events
6. Excellent advertising and branding makes it one of the top of the mind brands

Weaknesses

1. Limited presence in emerging economies other than China
2. Intense global competition in every continent from other established players

Opportunities

1.Multiple acquisitions and growing market
2.Growth of broadband & Pay TV services in Latin America
3.Multiple brands and offerings

Threats

1.Exchange rate fluctuations
2.Regulatory environment
3. Declining ARPU

Competition

Competitors

1. American Movil
2. Vodafone
3. BT Group



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