Posted in Telecom Service Providers, Total Reads: 4274
SWOT Analysis of Telefonica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Compañía Telefónica Nacional de España
Mobile Service Provider
Anticipating the future to transform the present
Integrated operator providing communication, information & entertainment solutions
All mobile phone users
Users of fixed lines, mobiles, internet services & digital television
Creating value through new pathways globally
1. Significant Market position 2. Focus on R & D with an employee base of over 280,000 3. Presence in 25 countries especially growing markets with extensive operations in Europe, Americas and China 4. Strong growth and financials 5. A major sponsor in many sporting events 6. Excellent advertising and branding makes it one of the top of the mind brands
1. Limited presence in emerging economies other than China 2. Intense global competition in every continent from other established players
1.Multiple acquisitions and growing market 2.Growth of broadband & Pay TV services in Latin America 3.Multiple brands and offerings
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