AT&T SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 18811
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SWOT Analysis of AT&T with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AT&T

Parent Company

American Telephone and Telegraph Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Rethink Possible; America's Largest 4G Network

USP

AT&T is one of the largest provider of mobile & fixed telephony in US

AT&T STP

Segment

All users of mobile phones as well as Enterprises looking for network solutions

Target Group

Residential, Commercial & Governmental customers internationally

Positioning

AT&T offers high Speed Wireless Services through 4G and broadband and digital TV services

AT&T SWOT Analysis

Strengths

1. AT&T is a renowned Global Brand which has over 250,000 employees globally
2. AT&T is a big telecom service provider and Multiple Products & Services
3. Robust Financials in the telecom segment
4. AT&T is one of the largest provider of mobile telephony and largest fixed telephony provider in the United States
5. Has a reach in over 200 countries with their services with over 100 million customers
6. Acquisition of other telecom companies have strengthened its presence globally

7. AT&T has strong advertising and marketing strategies using TVCs, print media, online etc

8. Sponsorship of various global events give a strong brand exposure

9. AT&T has strong investments and presence through buildings and sports arenas

Weaknesses

1. Competitive telecom segment means a limited market share for AT&T
2. Censorship issues & Network security problems were an issue

Opportunities

1. International Expansion opportunities of AT&T in emerging economies
2. iPhone & iPad deals & ever increasing sales of Apple products can lead to a good partnership
3. Increasing smart phones market & leveraging 4G network capabilities

4. Acquisition of smaller companies can strengthen AT&T's business

Threats

1. Saturation of the US markets & Economic slowdown can affect business of AT&T
2. Government Regulations & legal tussle over IP relay problems
3. Intensified competition & Industry consolidation

Competition

Competitors

1. Vodafone

2. Verizon Communications

3. Sprint Nextel

4. Deutsche Telekom


The table above concludes the AT&T SWOT analysis along with its marketing strategy and brand parameters.

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