AT&T SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 16281

SWOT Analysis of AT&T with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

American Telephone and Telegraph Company


Mobile Service Provider



Tagline/ Slogan

Rethink Possible; America's Largest 4G Network


Second largest provider of mobile & fixed telephony in US



All users of mobile phones as well as Enterprises looking for network solutions

Target Group

Residential, Commercial & Governmental customers internationally


High Speed Wireless Services through 4G and broadband and digital TV services

SWOT Analysis


1. Renowned Global Brand which has over 250,000 employees globally
2. I-Phone Provider and Multiple Products & Services
3. Robust Financials in the telecom segment
4. It is the second largest provider of mobile telephony and largest fixed telephony provider in the United States
5. Has a reach in over 200 countries with their services with over 100 million customers
6. Acquisition of other telecom companies have strengthened its presence globally


1. Competitive telecom segment means a limited market share
2. Censorship issues & Network security problems were an issue


1. International Expansion opportunities
2. I-Phone & I-Pad deals & ever increasing sales of Apple products
3. Increasing smart phones market & leveraging 4G network capabilities


1. Saturation of the US markets & Economic slowdown
2. Government Regulations & legal tussle over IP relay problems
3. Intensified competition & Industry consolidation



1. Verizon Communications
2. Sprint Nextel
3. T - Mobile


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: