AT&T SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 16829
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SWOT Analysis of AT&T with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AT&T

Parent Company

American Telephone and Telegraph Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Rethink Possible; America's Largest 4G Network

USP

Second largest provider of mobile & fixed telephony in US

STP

Segment

All users of mobile phones as well as Enterprises looking for network solutions

Target Group

Residential, Commercial & Governmental customers internationally

Positioning

High Speed Wireless Services through 4G and broadband and digital TV services

SWOT Analysis

Strengths

1. Renowned Global Brand which has over 250,000 employees globally
2. I-Phone Provider and Multiple Products & Services
3. Robust Financials in the telecom segment
4. It is the second largest provider of mobile telephony and largest fixed telephony provider in the United States
5. Has a reach in over 200 countries with their services with over 100 million customers
6. Acquisition of other telecom companies have strengthened its presence globally

Weaknesses

1. Competitive telecom segment means a limited market share
2. Censorship issues & Network security problems were an issue

Opportunities

1. International Expansion opportunities
2. I-Phone & I-Pad deals & ever increasing sales of Apple products
3. Increasing smart phones market & leveraging 4G network capabilities

Threats

1. Saturation of the US markets & Economic slowdown
2. Government Regulations & legal tussle over IP relay problems
3. Intensified competition & Industry consolidation

Competition

Competitors

1. Verizon Communications
2. Sprint Nextel
3. T - Mobile



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