Posted in Telecom Service Providers, Total Reads: 1716
SWOT Analysis of China Unicom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China United Telecommunications Corporation Limited
Mobile Service Provider
Have All Freely Connected ; Leading Communication's Future
World’s third biggest mobile provider
International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added businesses
Family, Business, Youths
Unified strategy in the areas of branding, product offering, pricing, packaging, handset policy and customer service standards.
1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers 2. Wide Network across China 3. Strong Sales and Marketing Capabilities 4. Cloud Computing venture 5. Employee base of over 200,000
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