China Unicom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1673
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SWOT Analysis of China Unicom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Unicom

Parent Company

China United Telecommunications Corporation Limited

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Have All Freely Connected ; Leading Communication's Future

USP

World’s third biggest mobile provider

STP

Segment

International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added businesses

Target Group

Family, Business, Youths

Positioning

Unified strategy in the areas of branding, product offering, pricing, packaging, handset policy and customer service standards.

SWOT Analysis

Strengths

1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers
2. Wide Network across China
3. Strong Sales and Marketing Capabilities
4. Cloud Computing venture
5. Employee base of over 200,000

Weaknesses

1. Lack of Geographic Diversification
2. Declining Operational Efficiency
3.Government Interventions

Opportunities

1. Strategic Alliances
2. Growing Broadband Market
3. Increasing Demand for 3G Technologies

4. Growth in Telecommunications Services

Threats

1. Competitive Pressure
2. Rapid Technological Changes
3.Focus on voice services & not data services

Competition

Competitors

1.China Telecom
2.China Mobile



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