Posted in Telecom Service Providers, Total Reads: 2188
SWOT Analysis of Telecom Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Società Italiana per l'Esercizio Telefonico p.A.
Mobile Service Provider
Emotions don’t change, but the way of expressing them does
GSM, EDGE, UMTS and HSDPA network in Italy and Brazil
Infrastructure, platforms and services for mobile and fixed phones, internet, ICT solutions and media content.
Retail customers, wholesale providers, wholesale customers and the office products sectors
Reliability & Competence
1. Product and Service Development 2. Market Presence and good branding and advertising 3. Expanding Operating Margin 4.Media and Computer peripherals 5. Over 80,000 employees worldwide 6. Over 50 million mobile, broadband and retail customers in Italy
1. Limited global presence and stiff competition means limited market share 2. High Dependence on Italian market
1. Demand in Broadband Market 2. Growth in Telecommunications Services 3. Strategic Growth Initiatives
1. Consolidation of Industry 2. Global Economic Slowdown 3. Rapid Technological Changes
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