TeliaSonera SWOT Analysis
TeliaSonera is one of the leading brands in the telecom service providers sector. TeliaSonera SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TeliaSonera:
Quick Glance:
TeliaSonera Strengths
- Strong Operational Efficiency and over 28000 workforce
- Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
- Leading Market Position with around 150 million mobile customers
- Excellent advertising and branding
Above are the strengths in the SWOT Analysis of TeliaSonera. The strengths of TeliaSonera looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TeliaSonera Weaknesses
- Limited presence in Americas and growing economies
- Multiple Country government legislation impact
These were the weaknesses in the TeliaSonera SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TeliaSonera Opportunities
- Entry into 4G Commercial Networks
- Demand for Mobile Broadband
- Strategic Acquisitions and Divestitures
- Growth in Telecommunications Services
Above we covered the opportunities in TeliaSonera SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TeliaSonera Threats
- Economic Conditions in Eurozone
- Industry Regulations
- High Competition
- Rapid Technological Changes
The threats in the SWOT Analysis of TeliaSonera are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TeliaSonera SWOT analysis.
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About TeliaSonera
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TeliaSonera Overview | |
|---|---|
| Parent Company |
Telia & Sonera and Swedish & Finnish Governments |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Global and local connectivity at our customers’ fingertips |
| USP |
Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base |
| TeliaSonera STP | |
| Segmentation |
Mobility Services, Broadband Services, Eurasia, and other operations |
| Target Market |
Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony |
| Positioning |
Europe's largest and fastest-growing wholesale IP backbone and is the 10th-largest global mobile group by consolidated customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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