TeliaSonera SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3138
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SWOT Analysis of TeliaSonera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TeliaSonera

Parent Company

Telia & Sonera and Swedish & Finnish Governments

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Global and local connectivity at our customers’ fingertips

USP

Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base

STP

Segment

Mobility Services, Broadband Services, Eurasia, and other operations

Target Group

Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony

Positioning

Europe's largest and fastest-growing wholesale IP backbone  and is the 10th-largest global mobile group by consolidated customers

SWOT Analysis

Strengths

1. Strong Operational Efficiency and over 28000 workforce
2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
3. Leading Market Position with around 150 million mobile customers

4.Excellent advertising and branding

Weaknesses

1. Limited presence in Americas and growing economies
2.Multiple Country government legislation impact

Opportunities

1. Entry into 4G Commercial Networks
2. Demand for Mobile Broadband
3. Strategic Acquisitions and Divestitures

4. Growth in Telecommunications Services

Threats

1. Economic Conditions in Eurozone
2. Industry Regulations
3. High Competition

4. Rapid Technological Changes

Competition

Competitors

1.Tele2
2.Vodafone
3.Telenor



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