Posted in Telecom Service Providers, Total Reads: 8079
SWOT Analysis of Telstra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Australian and Overseas Telecommunications Corporation
Mobile Service Provider
It’s how we connect
Largest Provider of telecommunication services in Australia
mobile telecommunications services, broadband access and
content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services
Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs
Improved Customer Service & Online “Crowd Support” initiatives
1. Telstra is Australia's leading telecommunications and information services company and Expanding Operating Margin 2. Wide Range of Service Portfolio 3. Strong Customer Service Base 4. Active sponsorship in major sporting events 5. Over 35,000 employees serving customers from 230 countries and territories indirectly
1. Limited Liquidity Position 2. Extremely tough market segment means limited market share
1. Strategic Growth Initiatives 2. Increasing Demand for Telecom Services 3. Growing IT Services Market
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