Telstra SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 9415
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SWOT Analysis of Telstra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telstra

Parent Company

Australian and Overseas Telecommunications Corporation

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

It’s how we connect

USP

Largest Provider of telecommunication services in Australia

STP

Segment

mobile telecommunications services, broadband access and

content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services

Target Group

Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs

Positioning

Improved Customer Service & Online “Crowd Support” initiatives

SWOT Analysis

Strengths

1. Telstra is Australia's leading telecommunications and information services company and  Expanding Operating Margin
2. Wide Range of Service Portfolio
3. Strong Customer Service Base
4. Active sponsorship in major sporting events
5. Over 35,000 employees serving customers from 230 countries and territories indirectly

Weaknesses

1. Limited Liquidity Position
2. Extremely tough market segment means limited market share

Opportunities

1. Strategic Growth Initiatives
2. Increasing Demand for Telecom Services
3. Growing IT Services Market

4. 4G Mobile Broadband Network Launch

Threats

1. Rapid Technological Changes
2. Stringent Regulations
3. Increasing Competition

Competition

Competitors

1.Optus
2.Vodafone
3.Virgin Mobile


The table above concludes the Telstra SWOT analysis along with its marketing strategy and brand parameters.

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