VimpelCom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2081
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SWOT Analysis of VimpelCom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VimpelCom

Parent Company

VimpelCom Ltd

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Live on the Bright Side

USP

The sixth largest mobile network operator in the world (by subscribers)

STP

Segment

Telecommunication services such as voice and data services through wired, wireless and broadband technologies

Target Group

Customers & Enterprises using wireless & broadband telecommunication services

Positioning

Pan Russian and other regional Presence and stakes across multiple operators, providing well rounded communication services

SWOT Analysis

Strengths

1. Strong Brand Equity through brands like Beeline, Kyivstar, Wind.
2. Global Reach with presence in Russia, Italy, Kazakhstan, Ukraine, Tajikistan, Uzbekistan, US, Armenia, & Georgia
3. Leading Market Position in Russia and Italy
4. Over 210 million customers across 20 countries
5. Good branding and visibility through advertising

Weaknesses

1. Increasing Trade Account Receivables especially from the non-core countries other than Russia and Italy
2. Limited global presence as its penetration is majorly in Asia

Opportunities

1. Increasing Shift to 3G Services across the world
2. Rising Demand for Broadband Services
3. Growth in European Telecommunication Industry

4. Strategic Expansion through acquisitions

Threats

1. Stringent Regulatory Obligations in Russia and other geographies
2. Competitive Landscape with multiple competitors
3. Impact of Political and Economic Conditions globally

Competition

Competitors

1.Telenor
2.TeliaSonera
3.MTS


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