Telus SWOT Analysis
Telus is one of the leading brands in the telecom service providers sector. Telus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Telus:
Quick Glance:
Telus Strengths
- Improved Operational Efficiency across its offerings
- Strong Customer Base of approx 4 million wire-line network access lines, 7 million wireless subscribers, & over a million Internet subscribers worldwide
- Robust Strategy for TELUS TV
- Next Generation Services Portfolio through IDEN & HSPA+ networks
- Market Leadership –one of the top providers in Canada
Above are the strengths in the SWOT Analysis of Telus. The strengths of Telus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telus Weaknesses
- Declined Performance of Wire-line Segment
- Operations are heavily dependent on Canada only
- Limited presence across the world
These were the weaknesses in the Telus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telus Opportunities
- Growing Smart-phones and TELUS TV Markets
- Strategy for Data, IP and Wireless Markets
- Expected growth of the Canadian & global Telecom Industry
Above we covered the opportunities in Telus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telus Threats
- Wireless Number Portability Execution causing loss of customers
- Regulatory Changes from the government
- Competitive Pressures from the market leader
The threats in the SWOT Analysis of Telus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Telus SWOT analysis.
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About Telus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telus Overview | |
|---|---|
| Parent Company |
Telus and BCTel |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
The future is friendly |
| USP |
Second largest telecommunications provider in Canada in terms of revenue generation |
| Telus STP | |
| Segmentation |
Data, Internet Protocol, voice and wireless services in Central and Eastern Canada |
| Target Market |
Users of wire-line, wireless & Internet services and Smart grid solutions |
| Positioning |
Provides a wide range of telecommunications products and services including internet access, voice, entertainment, video, and satellite television |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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