Sprint Nextel SWOT Analysis, USP & Competitors

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SWOT Analysis of Sprint Nextel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sprint Nextel

Parent Company

Brown Telephone Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

All. Together. Now.

USP

Sprint Nextel is amongst the top wireless telecommunications network in the US as well as one of the largest long distance provider

Sprint Nextel STP

Segment

Wireless and Wire-line voice and data transmission services based on code division multiple access (CDMA), integrated Digital Enhanced Network (iDEN), or internet protocol (IP) technologies

Target Group

Users of wireless & wire-line services, CDMA wireless services on a wholesale basis to the major resellers in the US as well as a reseller for Clearwire Corporation’s WiMAX wireless services

Positioning

Using Sprint Nextel services would ensure that everyone is connected and stay together

Sprint Nextel SWOT Analysis

Strengths

1. Strong Brands like Sprint, Nextel, Boost Mobile, Virgin Mobile and Assurance Wireless across geographies
2. Sprint Nextel has leading Service Offerings like 3G and 4G offerings and innovative offers
3. Robust Research & Development helping to incorporate newer technologies and providing better service
4. Sprint Nextel has over 30,000 employees service over 60 million customers 

5. Nextel brand also operates in Argentina, Brazil, Chile, Mexico and Peru

6. Sprint Nextel has a strong partnership with Softbank, giving it a strong financial backing

7. Strong advertising and marketing of Sprint Nextel brand is done through sponsorships, movies, sports etc

Weaknesses

1. Limited global reach of Sprint Nextel as it is concentrated primarily in Americas
2. Server competition in technology and services means increasing investments and limited market share

Opportunities

1. Increasing Demand for mobile service and broadband is a huge opportunity for Sprint Nextel
2. Strategic Alliance with Apple, Google, Sun Microsystems etc.
3. Increasing Demand for 4G Technologies globally can be tapped

4. Newer innovation and technological advancement can be beneficial for Sprint Nextel

Threats

1. Global Economic Slowdown across US and other geographies
2. Competitive pressures from the incumbent players can affect business of Sprint Nextel
3. Rapid Technological Changes in the telecommunications sector

Competition

Competitors

1. AT&T
2. Verizon Communications
3. Deutsche Telekom

4. Vodafone


The table above concludes the Sprint Nextel SWOT analysis along with its marketing strategy and brand parameters.

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