Sprint Nextel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 6807
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SWOT Analysis of Sprint Nextel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sprint Nextel

Parent Company

Brown Telephone Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

All. Together. Now.

USP

Amongst the top 3 wireless telecommunications network in the United States as well as third largest long distance provider

STP

Segment

Wireless and Wire-line voice and data transmission services based on code division multiple access (CDMA), integrated Digital Enhanced Network (iDEN), or internet protocol (IP) technologies

Target Group

Users of wireless & wire-line services, CDMA wireless services on a wholesale basis to the major resellers in the US as well as a reseller for Clearwire Corporation’s WiMAX wireless services

Positioning

Using the services would ensure that everyone is connected and stay together

SWOT Analysis

Strengths

1. Strong Brands like Sprint, Nextel, Boost Mobile, Virgin Mobile and Assurance Wireless across geographies
2. Leading Service Offerings like 3G and 4G offerings and innovative offers
3. Robust Research & Development helping to incorporate newer technologies and providing better service
4. Over 40,000 employees service over 60 million customers
5. Nextel brand also operates in Argentina, Brazil, Chile, Mexico and Peru

Weaknesses

1. Limited global reach as it is concentrated primarily in Americas
2. Server competition in technology and services means increasing investments and limited market share

Opportunities

1. Increasing Demand for Mobile Broadband
2. Strategic Alliance with Apple, Google, Sun Microsystems etc.
3. Increasing Demand for 3G Technologies

Threats

1. Global Economic Slowdown across US and other geographies
2. Competitive Pressures from the incumbent players
3. Rapid Technological Changes in the telecommunications sector

Competition

Competitors

1.AT&T
2.Verizon Communications
3.T-Mobile



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