SingTel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5540
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SWOT Analysis of SingTel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SingTel

Parent Company

Temasek Holdings

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Breaking Barriers, Building Bonds

USP

One of the largest mobile network operators in the world

STP

Segment

Mobile, local, national and long distance telephony, internet and satellite services, business network services and subscription television.

Target Group

Government, residential, and small and medium business (SMB) customers in Asia

Positioning

Well-established and extensive communications network and infrastructure & a major investor in many of the world's most sophisticated submarine cable systems

SWOT Analysis

Strengths

1. Strong Position in Domestic Market in Singapore and Australia
2. Growing Customer Base with existing base of over 400 million customers
3. Operational Efficiency by timely launches and upgrades
4. Presence in over 25 countries
5. Over 23,000 people workforce globally
6. Excellent advertising and marketing

Weaknesses

1. Extremely strong competition in the telecom sector means limited market share
2. Severe price competition in the market affects strategies

Opportunities

1. Growing 3G Market across its operational regions
2. Positive Outlook for Telecommunications Sector globally
3. Growth Oriented Initiatives like additional satellites and JVs.

Threats

1. Saturated Market in home regions
2. Stringent Regulations especially in case of subsidiaries
3. Highly Competitive Market causing margin pressures

Competition

Competitors

1.StarHub
2.Telstra
3.Vodafone



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