CenturyLink SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3117
Advertisements

SWOT Analysis of CenturyLink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CenturyLink

Parent Company

CenturyLink, Inc.

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Stronger Connected

USP

Amongst the top 5 telecommunications company in the United States in terms of lines served

STP

Segment

Fiber transport, local exchange carrier, security monitoring and other communications and business information services

Target Group

High speed internet and entertainment services to small-to-mid-size cities through broadband and fiber transport networks

Positioning

One stop shop for voice and data communications, as well as television and home security services.

SWOT Analysis

Strengths

1. High Performance Segments like voice, data and television services
2. Market Presence across over 25 American states
3. Expanding Market Share in Sector of telecommunications across US
4. Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings
5. Has a workforce of approx 48,000 employees

Weaknesses

1. Relying on Suppliers and Vendors for its TV and data offerings
2. Decline in Operating margins and Liquidity indicated by its financials

Opportunities

1. Strategic Acquisition possibilities in sectors like cloud computing
2. Growth of Communications Industry in general
3. Positive Outlook for VoIP services

Threats

1. Intense Competition from the existing US providers
2. Regulation and Legislation Changes across the world
3. Technological Changes leading to faster technology adoption

Competition

Competitors

1.AT & T
2.Verizon
3.America Movil



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: