CenturyLink SWOT Analysis
CenturyLink is one of the leading brands in the telecom service providers sector. CenturyLink SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CenturyLink:
Quick Glance:
CenturyLink Strengths
- High Performance Segments like voice, data and television services
- Market Presence across over 25 American states
- Expanding Market Share in Sector of telecommunications across US
- Strategic acquisitions like Savvis, Qwest etc, helping it to widen its global presence as well as offerings
- Has a workforce of approx 48,000 employees
Above are the strengths in the SWOT Analysis of CenturyLink. The strengths of CenturyLink looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CenturyLink Weaknesses
- Relying on Suppliers and Vendors for its TV and data offerings
- Decline in Operating margins and Liquidity indicated by its financials
These were the weaknesses in the CenturyLink SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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CenturyLink Opportunities
- Strategic Acquisition possibilities in sectors like cloud computing
- Growth of Communications Industry in general
- Positive Outlook for VoIP services
Above we covered the opportunities in CenturyLink SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CenturyLink Threats
- Intense Competition from the existing US providers
- Regulation and Legislation Changes across the world
- Technological Changes leading to faster technology adoption
The threats in the SWOT Analysis of CenturyLink are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the CenturyLink SWOT analysis.
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About CenturyLink
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CenturyLink Overview | |
|---|---|
| Parent Company |
CenturyLink, Inc. |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Stronger Connected |
| USP |
Amongst the top 5 telecommunications company in the United States in terms of lines served |
| CenturyLink STP | |
| Segmentation |
Fiber transport, local exchange carrier, security monitoring and other communications and business information services |
| Target Market |
High speed internet and entertainment services to small-to-mid-size cities through broadband and fiber transport networks |
| Positioning |
One stop shop for voice and data communications, as well as television and home security services. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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