Chunghwa Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1230
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SWOT Analysis of Chunghwa Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chunghwa Telecom

Parent Company

Directorate General of Telecommunications(Taiwan government)

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Always Ahead

USP

Largest telecommunication service provider in Taiwan and one of the largest in Asia in terms of revenue.

STP

Segment

Fixed line services such as local, domestic long distance and international long distance telephone services, cellular services, and Internet and data services

Target Group

Users (Individual & Corporate) of above and of HiNet, FTTx services, Asymmetric Digital Subscriber Line (ADSL) services and leased line services

Positioning

Taiwan’s largest provider of fixed line services, mobile services, broadband access service, and Internet service.

SWOT Analysis

Strengths

1. Leading Market Position in Taiwan
2. Broad Network of Coverage across the country
3. Excellent advertising and marketing with huge customer base
4. Has won several awards for its services to customers
5. One of Taiwan’s largest provider of fixed line services, mobile services, broadband access service and Internet service
6. Over 25,000 employees serve around 30 million customers

Weaknesses

1. Taiwan-Centric Business
2. Limited global penetration

Opportunities

1. Increasing Demand for 3G Technologies
2. Growth in Telecommunications Services across the Asia-Pacific region
3. Strategic Acquisitions and Alliances possibilities

Threats

1. Global Economic Slowdown causing pricing pressures
2. Competitive Pressure due to newer competitors
3. Rapid Technological Changes

Competition

Competitors

1.Taiwan Mobile
2.FarEasTone
3.VIBO



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