Posted in Telecom Service Providers, Total Reads: 1340
SWOT Analysis of Chunghwa Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Directorate General of Telecommunications(Taiwan government)
Mobile Service Provider
Largest telecommunication service provider in Taiwan and one of the largest in Asia in terms of revenue.
Fixed line services such as local, domestic long distance and international long distance telephone services, cellular services, and Internet and data services
Users (Individual & Corporate) of above and of HiNet, FTTx services, Asymmetric Digital Subscriber Line (ADSL) services and leased line services
Taiwan’s largest provider of fixed line services, mobile services, broadband access service, and Internet service.
1. Leading Market Position in Taiwan 2. Broad Network of Coverage across the country 3. Excellent advertising and marketing with huge customer base 4. Has won several awards for its services to customers 5. One of Taiwan’s largest provider of fixed line services, mobile services, broadband access service and Internet service 6. Over 25,000 employees serve around 30 million customers
1. Taiwan-Centric Business 2. Limited global penetration
1. Increasing Demand for 3G Technologies 2. Growth in Telecommunications Services across the Asia-Pacific region 3. Strategic Acquisitions and Alliances possibilities
1. Global Economic Slowdown causing pricing pressures 2. Competitive Pressure due to newer competitors 3. Rapid Technological Changes
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