Advanced Info Service SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2483
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SWOT Analysis of Advanced Info Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advanced Info Service

Parent Company

Shin Corporation

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Connect you with your world; Your World. Your Way

USP

Thailand's largest GSM mobile phone operator

STP

Segment

Mobile phone and call center services, Mobile phone sales, Datanet and broadband services.

Target Group

People from urban, rural of all age groups

Positioning

The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway.

SWOT Analysis

Strengths

1. Market Leadership position in its base markets
2. Comprehensive Service Offerings serving multiple customer segments
3. Operational Efficiency helping better returns
4. Thailand's largest GSM mobile phone operator with approx 30 million customers
5. Good advertising and branding through TVCs and print ad campaigns

Weaknesses

1. Limited Liquidity Position impacting strategies
2. Global reach is limited and is dependent on local market

Opportunities

1. Ever Increasing demand for Mobile Broadband
2. Predicted growth in Telecommunications Services
3. Increasing Demand for 3G across the world

Threats

1. Rapid Technological Changes causing capital crunch
2. Intense Competition leading to price cuts
3. Regulatory Obligations causing strategic impacts

Competition

Competitors

1. True Move
2. Hutch
3. CAT Telecom



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