Posted in Telecom Service Providers, Total Reads: 1434
SWOT Analysis of KT Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
KT Corporation (Korea Telecom)
Mobile Service Provider
KT Wonderful, Korea Wonderful
It has the largest portion of the South Korean local telephone and high-speed Internet business
Korea-based telecommunication service provider
Internet, video multimedia communications services, leased line service, satellite service, and data communication service to both domestic and business customers.
A company that can think outside the box (innovative management), realize customers’ dreams (future-oriented management), read customers’ thoughts (communication-based management) and excite customers(offering services that are truly moving)
1. Improved Operational Performance helping it to have good margins 2. Robust Research & Development Capabilities providing differentiated services and products 3. Strong Market Presence helping it to exploit the growing markets 4. Employee base of over 35,000 to efficiently carry out operations 5.Has a customer base of over 20 million making it a big telecom player
1. Limited global presence as it has heavy dependence on the Korean market 2. Decline in Fixed-line Phone Service Revenue impacting overall margins
1. Growing Cloud Computing Markets helping to cater newer segments 2. Broadcasting and Communication Industry Outlook which is predicted to have better growth. 3. Business Expansion Initiatives which shall help to revitalize the core businesses
1. Rapid Technological Changes needing constant capital infusion 2. Stiff Competition from incumbent and new players 3. Extensive Regulations causing slowed down growth
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