KT Corporation SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1336
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SWOT Analysis of KT Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KT Corporation

Parent Company

KT Corporation (Korea Telecom)

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

KT Wonderful, Korea Wonderful

USP

It has the largest portion of the South Korean local telephone and high-speed Internet business

STP

Segment

Korea-based telecommunication service provider

Target Group

Internet, video multimedia communications services, leased line service, satellite service, and data communication service to both domestic and business customers.

Positioning

A company that can think outside the box (innovative management), realize customers’ dreams (future-oriented management), read customers’ thoughts (communication-based management) and excite customers(offering services that are truly moving)

SWOT Analysis

Strengths

1. Improved Operational Performance helping it to have good margins
2. Robust Research & Development Capabilities providing differentiated services and products
3. Strong Market Presence helping it to exploit the growing markets
4. Employee base of over 35,000 to efficiently carry out operations
5.Has a customer base of over 20 million making it a big telecom player

Weaknesses

1. Limited global presence as it has heavy dependence on the Korean market
2. Decline in Fixed-line Phone Service Revenue impacting overall margins

Opportunities

1. Growing Cloud Computing Markets helping to cater newer segments
2. Broadcasting and Communication Industry Outlook which is predicted to have better growth.
3. Business Expansion Initiatives which shall help to revitalize the core businesses

Threats

1. Rapid Technological Changes needing constant capital infusion
2. Stiff Competition from incumbent and new players
3. Extensive Regulations causing slowed down growth

Competition

Competitors

1. SK Corporation
2. LG Corporation



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