Millicom International Cellular (Tigo) SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Millicom International Cellular (Tigo) is one of the leading brands in the telecom service providers sector. Millicom International Cellular (Tigo) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Millicom International Cellular (Tigo):

Millicom International Cellular (Tigo) Strengths

  1. Higher Returns on its operations
  2. Robust Operational Performance thanks to focused strategies
  3. The group operates in Central America, South America, Africa, and Asia.
  4. Operations have a combined population under license of approximately 270 million people

Above are the strengths in the SWOT Analysis of Millicom International Cellular (Tigo). The strengths of Millicom International Cellular (Tigo) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Millicom International Cellular (Tigo) Weaknesses

  1. Decreasing Liquidity causing strategic disruptions
  2. Lesser known brand in Europe, America and large parts of Asia compared to global giants

These were the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Millicom International Cellular (Tigo) Opportunities

  1. Predicted growth in Telecommunications Services
  2. Increasing Demand for 3G across the world
  3. Demand for Mobile Broadband in its operational geographies

Above we covered the opportunities in Millicom International Cellular (Tigo) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Millicom International Cellular (Tigo) Threats

  1. Global Economic Slowdown impacting growth
  2. Rapid Changes in Technology causing consistent capital infusion
  3. Intense Competition leading to shrinking margins

The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Millicom International Cellular (Tigo) SWOT analysis.

Continue reading more about the brand/company.

About Millicom International Cellular (Tigo)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Millicom International Cellular (Tigo) Overview
Parent Company

Investment AB Kinnevik & Millicom Incorporated

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Everyone wants to be with you / with Tigo; Affordable Accessable Available

USP

The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa

Millicom International Cellular (Tigo) STP
Segmentation

Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network.

Target Market

Corporate and individual customers using mobile and broadband services across geographies.

Positioning

TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Millicom International Cellular (Tigo). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin