Telekom Indonesia SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1804
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SWOT Analysis of Telekom Indonesia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telekom Indonesia

Parent Company

PT Telekomunikasi Indonesia

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Committed 2 U

USP

Telkom Indonesia or Telkom is one of the largest telecommunications services company in Indonesia

STP

Segment

Information and telecommunication (InfoComm) service and other related services.

Target Group

The company provides fixed wire line, fixed wireless, cellular, data & Internet and network & interconnection services to corporate and individuals

Positioning

Telkom is one of the world's oldest telecommunication company and is a dominant and largest provider of fixed line services due to owning most of Indonesia's copper network

SWOT Analysis

Strengths

1. Extensive Services to over 130 million customers
2. Strong Operating Margin helping to yield good revenues
3. Increasing Cellular Revenues and Subscribers helping to boost the company’s profits
4. Workforce of approx 20,000 to be provided with special retirement plans
5. Awarded as one of the best in CSR, corporate relations and best managed company

Weaknesses

1. Decreasing Fixed Wire-line and Wireless Revenues impacting the core company operations
2. Limited presence in Asia other than Indonesia makes it vulnerable since the markets are getting saturated

Opportunities

1. Growth in Telecommunications Services which is predicted to yield good revenues
2. Global tie-up to widen global reach across Asia and the world
3. Growing Demand for Mobile Broadband

Threats

1. Rapid Technological Changes causing constant need for upgrades
2. Global Economic Slowdown impacting revenues
3. Intense Competition impacting pricing

Competition

Competitors

1.QTel
2.Hutchison Telecommunications
3. Maxis Communications



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