Portugal Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1823
Advertisements

SWOT Analysis of Portugal Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Portugal Telecom

Parent Company

Espírito Santo Financial Group

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

A customer-oriented innovative company

USP

Largest telecommunications service provider in Portugal

STP

Segment

The company operates in the areas of fixed, mobile and multimedia communications, information systems, research and development, satellite communications and international investments.

Target Group

Corporates and individuals looking for telephony, internet, TV services

Positioning

A company which serves the best telecom services to its customers

SWOT Analysis

Strengths

1. Extensive Offerings for the customers
2. Strong Operating Margin helping to boost revenues
3. Increasing Liquidity helping the company tide over operating challenges
4. Services present in countries like Cape Verde, Mozambique, Timor, Angola, Kenya, China, Brazil, S. Tomé and Príncipe and Namíbia.
5. The company has active involvement in CSR, areas of education, environment, culture and sport.

Weaknesses

1. Declining Market Share in Sector with growing competition in its core markets of Portugal, Brazil, Angola, Cape Verde, China, Morocco, and Timor regions
2. Global reach across the world is low compared to leading players

Opportunities

1. Growth in Telecommunications Services across its major markets
2. Demand for Mobile Broadband from its customers and businesses
3. Strategic Agreements and Acquisitions helping to cater to newer markets

Threats

1. Intense Competition in its traditional markets
2. Rapid Technological Changes making the need for constant upgrade
3. Global Economic Slowdown affecting per customer revenues

Competition

Competitors

1.Telefonica
2. Deutsche Telekom
3. Brasil Telecom



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: