Telekom Austria SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1771
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SWOT Analysis of Telekom Austria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telekom Austria

Parent Company

The Telekom Austria Group

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Transformation and Growth

USP

The Telekom Austria Group is the largest telecommunications company in Austria and is successfully positioned on international markets.

STP

Segment

Voice telephony, broadband, data, TV and attractive ICT services and solutions.

Target Group

It serves retail, residential, business and SME customers as well as wholesale operators in Austria, Belarus, Bulgaria, Croatia,

Slovenia, Liechtenstein, Serbia and Macedonia.

Positioning

Majorly serving Austria & Czech Republic in fixed line telephony, along with the wireline segment comprising data and IT solutions, Internet access and media, value-added and wholesale services.

SWOT Analysis

Strengths

1. Leading Market Position in Austria and neighboring nations
2. Increasing Customer Base across its markets
3. Operational Efficiency helping to sustain good margins
4. Approx 16,000 employees form the backbone of the company operations
5. Operations in over 8 countries in Eastern Europe

Weaknesses

1. Limited penetration in western Europe and other countries compared to other big telecom players
2. Declining Performance in the Bulgaria Segment

Opportunities

1. Strategic Acquisitions helping to widen markets
2. Predicted high mobile data growth
3. Increasing Demand for 3G Technologies

Threats

1. Intense Competition causing pricing pressures
2. Reduction in Roaming Tariffs reducing returns
3. Global Economic Slowdown impacting growth

Competition

Competitors

1. Deutsche Telekom
2. France Télécom
3.Tele2


The table above concludes the Telekom Austria SWOT analysis along with its marketing strategy and brand parameters.

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