Turkcell SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3211
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SWOT Analysis of Turkcell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Turkcell

Parent Company

Turkcell Holding and Sonera Holding B.V

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Connect to Life with Turkcell

USP

One of the top three global systems for mobile communications (GSM) operator in Europe in terms of number of subscribers.

STP

Segment

The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global systems for mobile (GSM) communications network.

Target Group

Telecommunication services & international services are used by individual and corporate customers.

Positioning

It is the leading mobile phone operator of Turkey

SWOT Analysis

Strengths

1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands.
2. Strong Market Position helping it to tide over economic crisis
3. Technology Advancement of its services and products helping to maintain its position
4. Excellent branding and marketing through sponsorships of sports events/teams and CSR activities
5. Has a subscriber base of approx 35 million

Weaknesses

1. Decreasing Operational Efficiency impacting potential revenues
2. Saturation in the market in Turkey would mean limited growth

Opportunities

1. Growing Data Markets across its operational geographies
2. Growing Turkey Telecom Market helping it to maximize its leadership position
3. Awards and Recognitions helping to create brand awareness

Threats

1. Global Economic Slowdown impacting growth
2. Competitive Pressures causing pricing pressures

Competition

Competitors

1.Turk Telekom
2.Vodafone
3.Avea



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