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SWOT Analysis of Turkcell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Turkcell Holding and Sonera Holding B.V
Mobile Service Provider
Connect to Life with Turkcell
One of the top three global systems for mobile communications (GSM) operator in Europe in terms of number of subscribers.
The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global systems for mobile (GSM) communications network.
Telecommunication services & international services are used by individual and corporate customers.
It is the leading mobile phone operator of Turkey
1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands. 2. Strong Market Position helping it to tide over economic crisis 3. Technology Advancement of its services and products helping to maintain its position 4. Excellent branding and marketing through sponsorships of sports events/teams and CSR activities 5. Has a subscriber base of approx 35 million
1. Decreasing Operational Efficiency impacting potential revenues 2. Saturation in the market in Turkey would mean limited growth
1. Growing Data Markets across its operational geographies 2. Growing Turkey Telecom Market helping it to maximize its leadership position 3. Awards and Recognitions helping to create brand awareness
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