Telekom Malaysia SWOT Analysis
Telekom Malaysia is one of the leading brands in the telecom service providers sector. Telekom Malaysia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Telekom Malaysia:
Quick Glance:
Telekom Malaysia Strengths
- High Speed Broadband Service helping to serve its customers
- Strong Service Portfolio across its markets
- Increasing Liquidity helping to implement diversified strategies
- Strong workforce of over 30,000
- Excellent brand visibility through TVCs and print ad campaigns, and other CSR activities and sponsorships
Above are the strengths in the SWOT Analysis of Telekom Malaysia. The strengths of Telekom Malaysia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telekom Malaysia Weaknesses
- Dependence on the Malaysian market
- Global penetration and brand visibility is limited as compared to leading telecom global giants
These were the weaknesses in the Telekom Malaysia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telekom Malaysia Opportunities
- New Services to attract new customers
- Strategic Agreements to help grow in new markets
- Growth in Telecommunications Services which is predicted to help revenue growth
- Increasing Broadband Markets across the world
Above we covered the opportunities in Telekom Malaysia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telekom Malaysia Threats
- Regulatory Changes causing constant impact on operations
- Competitive Pressure leading to pricing crunch
- Technological Changes needing capital infusion
The threats in the SWOT Analysis of Telekom Malaysia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Telekom Malaysia SWOT analysis.
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About Telekom Malaysia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telekom Malaysia Overview | |
|---|---|
| Parent Company |
BT PLC |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Connections make anything possible; Opening up Possibilities |
| USP |
TM is one of the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies. |
| Telekom Malaysia STP | |
| Segmentation |
Broadband, data and fixed line services, internet service, cable and broadcasting solutions. |
| Target Market |
Retail, wholesale and the global business broadband customers |
| Positioning |
Internet hub and digital gateway for South-East Asia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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