TDC Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1830
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SWOT Analysis of TDC Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TDC Telecom

Parent Company

Nordic Telephone Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Communicating anytime anywhere

USP

TDC is the largest telephone company in Denmark with approx. 9 million customer relations within telephony, broadband, and television.

STP

Segment

Landline telephony, landline broadband, mobile telephony, mobile broadband and pay-TV services.

Target Group

The company provides telecommunications solutions for small, medium and large businesses as well as public institutions

Positioning

It provides communications services primarily in Denmark and the Nordic countries.

SWOT Analysis

Strengths

1. Robust Infrastructure in Denmark, Sweden, Norway and Finland
2. Market Leadership in its operational markets
3. Increasing Return on Equity thanks to innovative strategies
4. It also has sub-brands like CompanyMobile, Dansk Kabel TV, FastTV, Fullrate, M1, NetDesign, Onfone, Telmore, Unotel and YouSee.
5. An employee base of over 10,000+

Weaknesses

1. Denmark-Centric Operations leading to myopic strategies
2. Dependence on Limited Number of Distributors for its services and products

Opportunities

1. Business Combinations that help serve a myriad of customer base
2. Strategic Divestiture helping to boost financial structuring
3. Increasing Demand for 3G Technologies across Europe

Threats

1. Global Economic Uncertainties causing slow growth
2. High Competition leading to pricing pressures
3. Risks Associated with International Business due to rising uncertainties

Competition

Competitors

1.Telenor
2.TeliaSonera
3.Hutchison



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