Posted in Telecom Service Providers, Total Reads: 1581
SWOT Analysis of Bezeq with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bezeq Israeli Telecom
Apax-Saban-Arkin investment group
Mobile Service Provider
There is no place like home
The most dominant provider of telephone services in Israel
It services 5 principal segments of operations that are
Fixed-Line Domestic Communications;
Cellular Radio Telephone;
Internet Services and NEP and;
It targets Enterprises as well as Individuals
Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, high-speed Internet, transmission, and more.
1. Wide Range of Service Portfolio reaching wider customer base 2. Strong Network Infrastructure helping to provide good service 3. Increased Revenues over the years
1. Litigations impacting brand equity
1. Growth in Telecommunications Services 2. Increasing Demand for 3G/4G in the region 3. Key New Products Launch helping to reach wider customers
1. Substitutes for Bezeq International Products 2. Rapid Technological Changes needing capital infusion 3. Regulatory Environment restricting growth
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