Bezeq SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1488
Advertisements

SWOT Analysis of Bezeq with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bezeq Israeli Telecom

Parent Company

Apax-Saban-Arkin investment group

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

There is no place like home

USP

The most dominant provider of telephone services in Israel

STP

Segment

It services 5 principal segments of operations that are

  • Fixed-Line Domestic Communications;
  • Cellular Radio Telephone;
  • International Communications,
  • Internet Services and NEP and;
  • Multi-Channel Television

Target Group

It targets Enterprises as well as Individuals

Positioning

Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, high-speed Internet, transmission, and more.

SWOT Analysis

Strengths

1. Wide Range of Service Portfolio reaching wider customer base
2. Strong Network Infrastructure helping to provide good service
3. Increased Revenues over the years

Weaknesses

1. Litigations impacting brand equity

Opportunities

1. Growth in Telecommunications Services
2. Increasing Demand for 3G/4G in the region
3. Key New Products Launch helping to reach wider customers

Threats

1. Substitutes for Bezeq International Products
2. Rapid Technological Changes needing capital infusion
3. Regulatory Environment restricting growth

Competition

Competitors

1.Cellcom
2.Orange
3.Hot



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: