Posted in Telecom Service Providers, Total Reads: 923
SWOT Analysis of Cantv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Compania Anonima Nacional Telefonos de Venezuela
Mobile Service Provider
"Mueve la Fibra Nacional" - "National Fiber Move"
One of the first telephone service enterprises in Venezuela
It provides services in following segments to Enterprises and Individuals
telecommunications and information technology services
television service over
Enterprise and Individuals
Venenzuela’s first and largest telecom provider
1. Wide Range of Services helping to serve all types of customers 2. Center for Communication helping to improve services 3. Incremental operating income helping to give good returns 4. Strong position in Market – Venezuela
1. Lack of Autonomy causing strategic stranglehold
1. New Plans and VAS helping to increase RPU 2. Modified Yellow Page Portal attracting more customers 3. MTT Network helping to serve a wider customer base
1. Intense Competition causing pricing pressures 2. Telecommunication Threats in terms of rapidly changing technology 3. Decline in Telecommunication Sector – Venezuela
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