Cantv SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 863
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SWOT Analysis of Cantv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cantv

Parent Company

Compania Anonima Nacional Telefonos de Venezuela

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

"Mueve la Fibra Nacional" - "National Fiber Move"

USP

One of the first telephone service enterprises in Venezuela

STP

Segment

It provides services in following segments to Enterprises and Individuals

  • telecommunications and information technology services
  • wireless communications
  • internet access
  • television service over

Target Group

Enterprise and Individuals

Positioning

Venenzuela’s first and largest telecom provider

SWOT Analysis

Strengths

1. Wide Range of Services helping to serve all types of customers
2. Center for Communication helping to improve services
3. Incremental operating income helping to give good returns
4. Strong position in Market – Venezuela

Weaknesses

1. Lack of Autonomy causing strategic stranglehold

Opportunities

1. New Plans and VAS helping to increase RPU
2. Modified Yellow Page Portal attracting more customers
3. MTT Network helping to serve a wider customer base

Threats

1. Intense Competition causing pricing pressures
2. Telecommunication Threats in terms of rapidly changing technology
3. Decline in Telecommunication Sector – Venezuela

Competition

Competitors

1. Telefónica
2. Telvenco



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