Crown Castle International SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1939
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SWOT Analysis of Crown Castle International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crown Castle Intl

Parent Company

Crown Castle International Corp.

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Providing Wireless Infrastructure in Prime Locations

USP

One of the largest independent owners and operators of shared wireless infrastructure in US

STP

Segment

Provides Mobile telephone coverage and infrastructure across Australia, US and Puerto Rico

Target Group

Enterprise(Other Telecome Service Providers)

Positioning

Provider of Comprehensive wireless  infrastructure solutions

SWOT Analysis

Strengths

1. Impressive record of earnings per share growth
2. Compelling growth in net income and revenue growth
3. Urban Growth Areas promising returns over years

Weaknesses

1. Premium valuation of the company
2. Weak operating cash flow impacting operations
3. Poor debt management causing financial trouble

Opportunities

1. Wireless Tower Expansion which is bound to happen.
2. Ever Increasing Mobile Broadband demand
3. Digital Media requirements of the huge customer base.

Threats

1.Technological Changes needing regular updated infrastructure
2.Capital Infusion due to poor financial management
3.Economic Woes across US impacting returns

Competition

Competitors

1. American Tower Corporation
2. SBA Communications Corp
3. TowerCo LLC


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