Posted in Telecom Service Providers, Total Reads: 2146
SWOT Analysis of Frontier Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile Service Provider
"Welcome to the New Frontier."
Frontier is the sixth largest local exchange carrier in the United States
The company's products and services include value packages, telephone, television, internet, PC support & services, Wi-Fi, data & internet, voice & features, and related equipment and operates in the business and individuals segment
Rural areas, small and medium-sized towns and cities
Residential and business customers in its markets
In addition to local and long-distance telephone service, Frontier offers broadband Internet, digital television service, and computer technical support to residential and business customers in 27 states in the U.S.
1. Wide Service Portfolio helping to reach wider base 2. Well Defined Network Architecture and Technology 3. Leading Position in the Domestic Market
1. Declining Operational Efficiencies causing strained returns 2. Declining Liquidity Position leading to constrained strategies
1. Increasing Demand for Mobile Broadband 2. Focused Investments helping to sow better returns 3. Growing Telecommunications Services Market
1. Rapid Technological changes needing frequent capital infusion 2. Government Rules and Regulations causing operational bottlenecks 3. Highly Competitive Market leading to lower RPU
1. AT & T 2. Qwest Communications 3. América Móvil
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