Frontier Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1986
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SWOT Analysis of Frontier Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Frontier Communications

Logo

Frontier

Parent Company

Citizens Communications

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

"Welcome to the New Frontier."

USP

Frontier is the sixth largest local exchange carrier in the United States

STP

Segment

The company's products and services include value packages, telephone, television, internet, PC support & services, Wi-Fi, data & internet, voice & features, and related equipment and operates in the business and individuals segment

Target Group

  • Rural areas, small and medium-sized towns and cities
  • Residential and business customers in its markets

Positioning

In addition to local and long-distance telephone service, Frontier offers broadband Internet, digital television service, and computer technical support to residential and business customers in 27 states in the U.S.

SWOT Analysis

Strengths

1. Wide Service Portfolio helping to reach wider base
2. Well Defined Network Architecture and Technology
3. Leading Position in the Domestic Market

Weaknesses

1. Declining Operational Efficiencies causing strained returns
2. Declining Liquidity Position leading to constrained strategies

Opportunities

1. Increasing Demand for Mobile Broadband
2. Focused Investments helping to sow better returns
3. Growing Telecommunications Services Market

Threats

1. Rapid Technological changes needing frequent capital infusion
2. Government Rules and Regulations causing operational bottlenecks
3. Highly Competitive Market leading to lower RPU

Competition

Competitors

1. AT & T
2. Qwest Communications
3. América Móvil



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