Hellenic Telecom OTE SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1569
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SWOT Analysis of Hellenic Telecom OTE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hellenic Telecom OTE

Parent Company

Hellenic Telecommunications Organization S.A

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Become customers first choice

USP

One of the largest telecom groups in South Eastern Europe.

STP

Segment

The company offers

  • digital network (ISDN),
  • value added services,
  • internet
  • ADSL
  • IP Services
  • Public Telephony

To Enterprises and Individuals

Target Group

Enterprises and Individuals

Positioning

It offers broadband services, fixed and mobile telephony, and high-speed data communications and leased lines services along with satellite communications, real-estate and professional training.

SWOT Analysis

Strengths

1. Market Leadership in Southeast Europe
2. Greece Mobile Operations giving high returns
3. Extended Network of Infrastructure providing good reach

Weaknesses

1. Declining Operational Performance impacting returns
2. Declining Liquidity impacting company’s strategies

Opportunities

1. Increasing Demand for 3G Technologies across markets
2. Growth in Telecommunications Services
3. Mobile Data Growth helping to increase revenues

Threats

1. Foreign Exchange Risks causing fluctuating fortunes
2. Intense Competition leading to price wars
3. Global Economic Conditions impacting revenues

Competition

Competitors

1.Cosmote
2.Vodafone
3.Wind


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