Hellenic Telecom OTE SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1429
Advertisements

SWOT Analysis of Hellenic Telecom OTE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hellenic Telecom OTE

Parent Company

Hellenic Telecommunications Organization S.A

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Become customers first choice

USP

One of the largest telecom groups in South Eastern Europe.

STP

Segment

The company offers

  • digital network (ISDN),
  • value added services,
  • internet
  • ADSL
  • IP Services
  • Public Telephony

To Enterprises and Individuals

Target Group

Enterprises and Individuals

Positioning

It offers broadband services, fixed and mobile telephony, and high-speed data communications and leased lines services along with satellite communications, real-estate and professional training.

SWOT Analysis

Strengths

1. Market Leadership in Southeast Europe
2. Greece Mobile Operations giving high returns
3. Extended Network of Infrastructure providing good reach

Weaknesses

1. Declining Operational Performance impacting returns
2. Declining Liquidity impacting company’s strategies

Opportunities

1. Increasing Demand for 3G Technologies across markets
2. Growth in Telecommunications Services
3. Mobile Data Growth helping to increase revenues

Threats

1. Foreign Exchange Risks causing fluctuating fortunes
2. Intense Competition leading to price wars
3. Global Economic Conditions impacting revenues

Competition

Competitors

1.Cosmote
2.Vodafone
3.Wind



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: