LG Uplus SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1871
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SWOT Analysis of LG Uplus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG Uplus

Parent Company

LG GROUP

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

LTE, it's always LG

USP

LG U+ completes nationwide LTE coverage in Korea – an unmatched achievement.

STP

Segment

It offers

  • wireless Internet service,
  • mobile commerce services and the company provides
  • mobile telecommunication network technology
  • network infrastructure setup

Target Group

Individuals and Enterprise

Positioning

LG Telecom became one of the first companies to launch a commercial 3G service using PCS technology.

SWOT Analysis

Strengths

1. Online growth helping to increase revenues

2. Competitive Pricing helping to retain customers

Weaknesses

1. Bad communication causing loss of customers
2. Low market share in its primary market

Opportunities

1. Innovation helping to come up with better products

Threats

1. Economic slowdown impacting revenues
2. Price wars leading to pricing pressures

Competition

Competitors

1.KT
2.SK Corporation


The table above concludes the LG Uplus SWOT analysis along with its marketing strategy and brand parameters.

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