NII Holdings SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1067
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SWOT Analysis of NII Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NII Holdings

Parent Company

NII Holdings, Inc

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Your world. Now

USP

NII Holdings, is a Fortune 500 and Barron’s 500 company

STP

Segment

Internet, 3G and telecom service provider

Target Group

Corporate and Individual

Positioning

provider of fully-integrated mobile communication services, focused on providing businesses and high value consumers in Latin America with differentiated products, excellent customer service and an expanding network footprint.

SWOT Analysis

Strengths

1. Asset leverage helping it to have good returns for its capital.
2. Strong brand equity helping to have top of the mind recall.
3. Market share leadership in its base markets.
4. Strong financial position helping to infuse regular capital.

Weaknesses

1. Not diversified in terms of services and products.
2. Low R&D investments impacting launch of new products & services.

Opportunities

1. Acquisitions which would help to reach a bigger base.
2. Emerging markets and expansion abroad helping to diversify geographical reach.
3. Product and services expansion helping to serve wider customer range.

Threats

1. Economic slowdown impacting returns.
2. Exchange rate fluctuations causing unprecedented revenue impact.
3. Price wars & Competition causing RPU squeeze

Competition

Competitors

1. Telefónica
2. América Móvil
3. Telecom Italia



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