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SWOT Analysis of NII Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
NII Holdings, Inc
Mobile Service Provider
Your world. Now
NII Holdings, is a Fortune 500 and Barron’s 500 company
Internet, 3G and telecom service provider
Corporate and Individual
provider of fully-integrated mobile communication services, focused on providing businesses and high value consumers in Latin America with differentiated products, excellent customer service and an expanding network footprint.
1. Asset leverage helping it to have good returns for its capital. 2. Strong brand equity helping to have top of the mind recall. 3. Market share leadership in its base markets. 4. Strong financial position helping to infuse regular capital.
1. Not diversified in terms of services and products. 2. Low R&D investments impacting launch of new products & services.
1. Acquisitions which would help to reach a bigger base. 2. Emerging markets and expansion abroad helping to diversify geographical reach. 3. Product and services expansion helping to serve wider customer range.
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