Orascom Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1614
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SWOT Analysis of Orascom Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orascom Telecom

Parent Company

VimpelCom

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Giving the World a Voice

USP

The 6th largest mobile telecom provider in the world.

STP

Segment

Telecommunications, and Internet services.

Target Group

88 million subscribers across the Middle East, Africa, and South Asia regions.

Positioning

From 200,000 subscribers in 1998 to over 78 million subscribers, Orascom Telecom (OTH) established itself as a global brand and is considered today to be one of the largest and most diversified telecom operators. Orascom Telecom is operating GSM networks in high growth markets in the Middle East, Africa and Asia, having a total population under license of approximately 415 million with an average mobile telephony penetration of approximately 48% as of December 30th, 2011.

SWOT Analysis

Strengths

1. Strong Market Presence across geographies
2. Competitive Market Position of Mobilink-one of the best known brands
3. Efficient Use of Resources helping to yield good returns

Weaknesses

1. Declining Operational Efficiency impacting revenues
2. Declining Performance in Algeria – one of the major markets
3. Inadequate Capital impacting strategic planning

Opportunities

1. Increasing Demand for 3G services across markets
2. Mobile Data Growth projected to grow at a steady and good rate
3.Recent Strategic Contracts helping to widen reach

Threats

1. Currency Risk impacting forex revenues
2. Competitive Pressure leading to price wars

Competition

Competitors

1. Algerie Telecom
2. Zain
3.Vodafone



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