Taiwan Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1456
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SWOT Analysis of Taiwan Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taiwan Mobile

Parent Company

Taiwan Mobile Co., Ltd.

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Catch 3! catch your eyes

USP

One of the leading telecommunication services providers in Taiwan.

STP

Segment

The company operates through four reportable segments, namely, Mobile, Fixed-line, Cable TV and Others businesses.

Target Group

The company provides mobile telecommunication services to corporate and general customers in Taiwan.

Positioning

A leading telecommunications company in Taiwan offering "Quadruple Play" services – covering mobile, fixed-line, cable TV and broadband.

SWOT Analysis

Strengths

1. Strong Business Operational Presence in Taiwan
2. Supporting Associate Companies serving customers
3. Wide Range of Services provided

Weaknesses

1. Declining Operational Efficiency impacting revenues

Opportunities

1. Growth in Telecommunications Services in the region
2. Increasing Demand for Mobile Broadband
3. Strategic Initiations for faster growth

Threats

1. Rapid Technological Changes needing capital infusion
2. Increasing Competitive Pressure impacting revenues
3. Laws and Regulations leading to constricted growth

Competition

Competitors

1. Chunghwa Telecom
2. FarEasTone
3. Asia Pacific Telecom


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