Windstream SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2072
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SWOT Analysis of Windstream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Windstream

Parent Company

Windstream Corporation

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Smart Solutions.  Personalized Service.

USP

The ninth largest residential telephone provider in the country.

STP

Segment

The company provides telecommunications business services, consumer services, wholesale services and product sales to its customers in the US.

Target Group

Its business services include data, integrated solutions, and voice services and special access circuits to business customers; consumer services consist of the provision of high-speed Internet, voice and video services to residential customers;

Positioning

Windstream Corporation is a provider of voice and data network communications (broadband, VoIP, MPLS), and managed services (virtual servers, managed firewall, data storage, cloud-based voice, to businesses in the United States.

SWOT Analysis

Strengths

1. Strong Network helping to provide good service
2. Comprehensive Offerings for its customers
3. Robust Research & Development helping to provide new products
4. Good advertising and brand presence

Weaknesses

1. Concentrated Geographical Presence in US
2. Operational Inefficiency leading to squeezed returns
3. Decreasing Liquidity impacting operations

Opportunities

1. Strategic Growth Initiatives for better geographic & market reach
2. Positive Outlook for VoIP products
3. Growth in Telecommunications Services across markets

4. Wide demand for Mobile Broadband

Threats

1. Rapid Technological Changes impacting services
2. High Competitive Pressure leading to pricing pressures
3. Declining Returns from base market

Competition

Competitors

1. Verizon
2.Sprint Nextel
3. América Móvil



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